Hey! I’m Feraud. I am a social media influencer from Toronto that specializes in makeup/ beauty videos. In addition to my cosmetic content, I also love pop culture and incorporate trending topics into much of my content. I love all things celebrity and love to share my opinions on current topics.

I am currently studying Creative Industries at Ryerson University while specializing in media business and communications. In the future, I hope to combine my love for beauty and pop culture by continuing to create videos and grow my platform discussing makeup/ beauty in addition to pop culture as well. I also currently work at Sephora as a Beauty Consultant. As much as I love creating content, makeup is a love of mine and I greatly enjoy helping others feel beautiful.

When I finish my program, I would love to enter the workforce. Preferably working with a beauty or pop culture magazine/ publication to get myself into and more familiar with the industry and further educated, while continuing to produce content. I hope to take the business skills that I learn in school and real-world experience and use it to create better quality content to further grow my brand and platform.

I look at makeup as an art and love to create. As much as I love a winged eyeliner as much as the next girl, I definitely love to pull out some artistic looks from time to time. Colours and textures are the beginnings of a visual treat and I love to produce. Although I love to create, I also love to add a bit of my infectious personality into everything I do. Whether it be tweeting, Instagramming or making a video. A bit of laughter never hurt anyone, and I try to incorporate it into everything I create.

As a boy of colour in the beauty community, I also strive to create the representation that we lack at the moment. I plan to eventually grow my platform to launch my own cosmetics line one day. Hopefully to create a brand inclusive for everyone and be able to reach others like me.

Click the button above to watch my videos and follow me on my journey to a porcelain world.