Fernando Botella

Inbound marketing in Madrid, España

Fernando Botella

Inbound marketing in Madrid, España

90% of B2B buyers say they never respond to cold outreach (Harvard Business Review).
According to an Accenture study, 94% of B2B buyers conduct online research at some point in the buying process.

There is no doubt Internet is changing the way companies do business and generate value for their stakeholders. However, many companies still need to adapt to this change.

I help companies of all sizes optimise their online presence and maximise their return through the digital channel, advising them about how to attract new leads and convert them into sales opportunities.

Team player who can also work independently, I am eager to learn and I am comfortable building relationships at any levels in an organisation. Wide experience working on and leading projects in multi-cultural environments, both in-house and working in a inbound marketing agency.

Passionate about efficiency and a job well done.

Specialties:

Inbound Marketing, Digital Marketing, Buyer persona profiling, Social Selling, Content Marketing, Marketing Automation, Lead Nurturing, Lead Scoring, Email marketing, CRO, SEO Onpage, Offpage.
Digital campaign execution; from conceptualisation to build and reporting.

Tools:

Wordpress, Visual Composer, Pardot, SharpSpring, Salesforce, Mailchimp, LinkedIn Ads, Twitter Ads, Facebook Ads, Adwords, Google Analytics, Gimp, Photoshop, Google Tag Manager, Google Search Console,

Focus on differentiation, added value and result.

Always on learning mode I live change as a continuos challenge, as an opportunity to lear new things.
Seeking new challenges.

  • Work
    • Showerthinking
  • Education
    • IE Business School
    • European Business School
    • IEBS