Ferdinand B. Soriano

Business Development Analyst, Father, and Consultant in Ontario, California

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(I gave this speech at the launching of my company at the Philippine Independence day gala organized by the Philippine Consulate Office in Los Angeles June 9, 2017)

My name is Ferdinand Soriano. I will dispense with telling you my background. That’s what social media is about. Isn't it great. You can find out a lot about a person that way. Besides they only gave me 5 minutes.

Strive not to be of success but rather to be of value…...Albert Einstein. That phrase could mean a lot of things to everyone. To me it means that you are focused on other people not just about yourself. Many times in my life that I have encountered too many people focused on what’s in it for them. I think there are more rewards to focusing on how you could be of value to others other than just yourself. This thought process intrigued me.

Provenance Holdings Corporation was created from the inspiration of one Eddie Ferrer former president of Pangasinan Brotherhood-USA, as well as my father, Fernando R. Soriano. Both in their own ways wanted to help create livelihoods in the towns of Pangasinan Philippines. Like Mr. Ferrer and my father- Provenance Holdings Corporation is focused on creating value...creating opportunities, creating relationships and livelihoods. I have personally encountered many small to midsize Philippine manufacturers who wanted to export their products to the United States. Most of the time it was all about not knowing enough and also not knowing enough people to support that endeavor. We created a marketing and supply chain platform to help inspire confidence in expanding their market in the US and beyond.

www.planet63.com is an online portal directory of Philippine products. Only Philippine products. The directory is meant to be showcased to global wholesalers, distributors, importer and retailers who finds value in quality, unique and artisan products. It’s not ALIBABA, IT’S NOT AMAZON AND IT’S NOT E-BAY. IT ONLY HAS PHILIPPINE PRODUCTS and that’s it. Simple and unique. Every week we continue to add more manufacturers. It’s definitely a work in progress. We want to connect U.S. businesses to the Philippine manufacturers. We want to be a source in informing the Philippine manufacturers on how to market their products in the US. Our network of marketing and logistics professionals will do just that.

As enthusiastic and driven as we are to make this happe

  • Work
    • Provenance Holdings Corporatio
  • Education
    • B.S. Business Management