Fernando Rioja Valenzuela

With over 11 years of professional experience, Fernando is Manager of Consumer and Brand Marketing for Burson Marteller Chile since August 2013. Previously, he developed his career as a Senior Consultant for Brand Communications at Hill+Knowlton Strategies Chile, developing brand projects for clients from industries of electronics, entertainment areas, food and retail , tourism, pharmaceutical, automotive and sport among others. Fernando is Manager of Consumer and Brand Marketing for Burson Marteller Chile. Previously, he developed his career as a Senior Consultant for Brand Communications at Hill+Knowlton Strategies Chile, developing brand projects for clients from industries of electronics, entertainment areas, food and retail , tourism, pharmaceutical, automotive and sport among others.
Highlighting some clients, Fernando worked with LG Electronics, Nestle, Diageo, P&G and Astrazeneca. Fernando also participated in projects of corporate communications and public affairs related to the fishing industry and transport regulations.
Fernando was previously Content Editor in the radio world , leading the content management and miscellaneous interviews for the Chilean subsidiary of PRISA Group .
Highlights within the professional strengths of Fernando are Brand Building, Entertainment and Sport Marketing, Media Relations, Media Monitoring, Product Introduction / Launch , Public Relations, Social Media Integration, Special Events and Sponsorship and Training / Communications .