Lawrence Ferracci

International Business professional with over 20 years of success importing, exporting, and introducing new products to market. Extensive knowledge of the powersports market and at the forefront of building relationships with dealers, distributors, and independent sales organizations. Visionary leader in business development, strategic planning, and implementing innovative initiatives consistent with short and long-term objectives. Ability to think conceptually, grasp technical concepts, capitalize on opportunities, and interpret complex issues across all levels with tact and diplomacy. Culturally sensitive and multilingual in English and Italian - Dual citizen USA/ Italy.

Comprehensive Knowledge and Business Vision in:
Regional, National, Global Operations Management - Strategic Business Planning - P&L Accountability - Distribution Networks - Organizational Restructuring - Start Ups - Contract Negotiations - B2B / OEM Sales Infrastructures - Channel Development - Market Analysis and Positioning - Negotiations - Acquisitions

• Responsible for managing a global company's subsidiary and import/export functions from start-up.
• Proficient in organizational development, sales and marketing of powersports products.
• Skilled in building and managing multinational and cross-cultural business relationships.
• Efficient at penetrating new markets and driving revenue growth in highly competitive environments.
• First-hand knowledge in import, export, distribution and retail dealership operations.
• Accomplished in conducting business through financial restraints, corporate restructuring/reorganization.
• Successful in risk reduction and management of legal liabilities from product issues.
• Excellent media relationships, within and outside the motorcycle industry.
• Effective in budgeting and long-term planning.
• Exceptional at follow-up and detail; extremely dependable.
• Admirable communication and interpersonal skills.