Frank Viljoen

Joined Dot Origin (Specialists in RFID, NFC, Smartcards and BLE) in 2013, I have been part of the R&D Team introducing pioneering Technology and Hardware which is set to revolutionise Brands and Consumer Engagement through the use of the most vital revolution to mankind in history - The Smartphone. Unlike anything else, the Smartphone has changed the World and the way we are all connected.

An avid NFC and BLE enthusiast with Big Ideas on developing the emerging Proximity Mobile Marketing solutions, specialising in the DTAG100 – a combination of dynamic iBeacons(BLE) and NFC. Advising early adopters on the benefits of using Mobile to Target Specific Audiences, Engage a 1-2-1 Dialogue, sharing via Social Media, User Engagement and Interactivity & ultimately Building Reports on Big Data & Analytics around campaigns. Spending the best part of 20 years in marketing across various verticals, the emerging Mobile Marketing and MaaS opportunities provide an exciting platform to connect the Physical and Digital World. Mobile is now the First screen.

I am passionate about innovation and a way to make things in life just that bit simpler. Whilst payments has been the focus of NFC, the opportunities of engaging with the consumer are almost endless.