Fidan Aliyeva

I'm a recent MBA graduate and a branding professional with a breadth of experience in core marketing areas across the CPG, tobacco and pharmaceutical industries.
I’m adaptable. I flew from Azerbaijan across continents to discover the mature and diverse US market and, more importantly, to find ways into the American consumers’ hearts. I’m passionate about all that is marketing. Since I love psychology and the dynamics of human behaviour, understanding consumers and anticipating their preferences excite me. My choice of a fast-paced CPG environment and challenging brand management roles describe me best. I am a very enthusiastic, vibrant and cheerful person by nature. This largely helps me induce energy and positively influence members in a teamwork or group setting. I enjoy active living: piano, ballet, gymnastics, step and belly dancing, and intellectual Olympiads are some hobbies I indulge in; I also enjoy yoga, Sufism (spiritual development), travelling, jogging, hiking, camping and reading.
I believe in the power of love and emotions; helping people is my oxygen. Therefore, my favorite part in marketing is social enterprising i.e. connecting consumers and brands with a motive of contributing to a social cause. I'm also thrilled about technology and the way marketers embrace it through digital platforms, mobile and social media, interactive OOH, & omni-channel retailing to create captivating consumer experiences. As a naturally curious individual, I'm a big data geek, really interested in data analytics, and various quantitative tools.
Feel free to connect with me or follow me; I’m very sociable and friendly, I love meeting people, hearing and telling stories, learning new cultures, and exploring what ticks people.