A Forbes 30 under 30 class of 2017 honoree, Filippo founded Primo Toys in 2013. The mandate? Find a better way to introduce coding to his three-year-old son.

Filippo is also the father of Cubetto, an award-winning creative (Cannes Lion Gold, Red Dot Best of the Best Award, London Design Award and more) with a passion for design, technology, and education.