Finola Kerrigan

Dr Finola Kerrigan is a Senior Lecturer in Marketing at University of Birmingham and is also a visiting lecturer in Film Marketing on the MA in film and Television Producing at Royal Holloway, University of London. Finola's research is concerned with marketing issues within the creative and media industries. To date this research has focused on the film industry supply chain, digital technology and industrial change, issues of ethics and corporate social responsibility, social media and arts consumption. Finola has given seminars on arts marketing and consumption at universities across Europe, the US, Australia, India and Taiwan and has presented her work to various professional audiences in the film and visual art industries including sessions at the British Film Institute and Sotheby's Institute Professional Development Programme. She has written and edited a number of books including Film Marketing (2010) and Rethinking Arts Marketing (2010) and her work has been published in a number of papers in international journals. She is a fellow of the Royal Society of Arts, President of the International Society for Markets and Development, associate editor of the Journal of Marketing Management, a member of the Academy of Marketing Executive Committee as well as on the editorial boards of a number of international journals.