Hi! I'm currently working as a Senior Consultant in Archetype, an integrated communications agency formerly known as Text100.

Coming from a background in IT, I am fascinated with new technologies and embraced the digital space with much enthusiasm from the early days of blogging on Xanga, and when Twitter still sent tweets directly via SMS to your phone. I have always been curious about how things connect and what makes things work.

This drove me to work initially on Social Media Analytics and later expanding my expertise in social media marketing. Since then, I have worked on a range of clients integrating traditional PR with digital and also creative production.

I occasionally tweet at @fionajitab and can be found on LinkedIn.