Since 2013, André Fläckel is working in various positions at Lagardère Sports, a leading sports marketing agency.

Lagardère Sports is currently partner of over 90 European football clubs as well as two FIFA associations. Moreover the agency is managing over 280 top athletes.

As Director of Esports, André Fläckel is developing Lagardère Sports’ Esports business and implementing commercial strategies for the agency’s clients. Within Lagardère Sports international network, he works closely with brands, leagues, teams, players/ influencers and game publishers to deliver their objectives and help them gain a competitive advantage in the evolution of Esports.

Prior to Esports, André Fläckel was responsible for the development and implementation of digital marketing products at professional football clubs like Borussia Dortmund, Hamburger SV, Eintracht Frankfurt and Hertha BSC Berlin.

He as well conducted several successful and award winning marketing campaigns for blue chip brands like BMW, SAP, Deutsche Telekom and Paypal.

As part of his role at Lagardère Sports, André Fläckel attended several conferences as Lagardère’s public speaker. Moreover he was featured in a number of panels, interview and podcasts.

Before working in the sports business, André Fläckel gained experience in the tourism industry with jobs in Cape Town, South Africa and Harz, Germany. He eventually published a book around Hotel Marketing aiming to give guidance to hotel owners and managers on how to leverage modern marketing to grow their businesses.