André Fläckel brings extensive experience in business development across sport, media and gaming. He supports organisations in expanding into new markets, developing new formats and building partnerships that drive sustainable growth.

Over more than a decade at leading sports marketing agencies Infront Sports and Sportfive, André has worked with federations, leagues, clubs and global brands to design and execute commercial strategies. His projects include collaborations with Riot Games, EA Sports, Serie A, Borussia Dortmund and the International Ice Hockey Federation.

His expertise spans commercial strategy, business development, partnerships, go to market execution and project leadership in international environments. André is valued for his structured approach, cultural awareness and ability to translate strategy into action.

Alongside his commercial roles, André is active as a senior trainer for generative AI, enabling organisations to upskill their teams and integrate AI into business processes and market facing activities.