Since 2013, André Fläckel is working in various positions at Lagardère Sports, one of the worldwide leading sports marketing agencies.

Lagardère Sports is currently partner of over 90 European football clubs as well as two FIFA associations. Moreover the agency is managing over 280 top athletes.

André Fläckel co-founded Lagardère Sports’ Esports business and enables new business opportunities with deep knowledge of the gaming industry, digital platforms and marketing strategies. Lagardère Sports became an industry leading player on the global Esports landscape, offering comprehensive end-to-end services from strategic consulting over sponsorship services to brand activation as well as media rights distribution.

Prior to Esports, André Fläckel developed and implemented digital marketing strategies for football clubs like Borussia Dortmund, Eintracht Frankfurt, Hertha BSC Berlin and Hamburger SV.

As Lagardère Sports‘ public speaker, André Fläckel speaks at leading business conferences all over the world. Moreover he is mentioned in a number of magazins and articles.

Before working in the sports business, André Fläckel gained experience in the tourism industry with jobs in Cape Town, South Africa and Harz, Germany. He eventually published a book around Hotel Marketing aiming to give guidance to hotel owners and managers on how to leverage modern marketing to grow their businesses.