I’m a marketing executive and business builder in the sports and entertainment industry.

I’m a marketing executive and business builder in the sports and entertainment industry.

Since 2020, I‘m serving as Head of Gaming & Esports at Infront Sports and its sister company Infront X. We are a leading sports business and sports tech company with over 1000 employees working in 45 offices worldwide. Our client portfolio include sports federations like the FIFA, UEFA, FIBA and the International Paralympic Committee.

From 2013 to 2020, I worked in various positions at sports marketing agency Lagardère Sports. I co-founded and developed Lagardère Sports esports business and played a crucial role in the transition of the Hamburg based agency into a leading and trusted player on the global esports landscape. I worked with partners like Riot Games, Team Liquid and SK Gaming as well as brands like SAP, BMW and Nike.

Prior to esports, I developed and implemented digital marketing strategies for football clubs like Borussia Dortmund, Eintracht Frankfurt and Hertha BSC Berlin. Lagardère Sports was acquired by H.I.G. Capital for 110M USD and rebranded under the name SPORTFIVE.

Before my career in sports and entertainment, I gained experience in the tourism industry with jobs in Cape Town, South Africa and Harz Mountains, Germany. Eventually I published a book around Hotel Marketing to give guidance to hotel owners and managers on how to leverage modern marketing to grow their businesses.