Fernanda Leal

I’m Fernanda Leal — entrepreneur, brand strategist, and marketing consultant with over 15 years of experience building purpose-driven businesses in Australia and Brazil.

Throughout my career, I’ve led and developed projects across both B2B and B2C markets, blending strategic vision with emotionally intelligent communication. I specialise in developing brands from the ground up, with a sharp focus on strategic positioning, market storytelling, and customer connection. My entrepreneurial path bridges education, recruitment, and artisan food — always with a human-centred approach to marketing and business growth.

💼 Professional Experience

👩‍🎓 Bachelor’s Degree in Marketing
– with an emphasis on Advertising and Propaganda (Brazil)

🎓 Additional Qualifications:
– Digital Marketing
– Copywriting & Infoproduct Creation
– Visual Arts & Design
– Leadership and People Management

🔝 Founder of Australia Channel

An international education and migration agency that has supported thousands of Latin American students in Australia for almost 13 years.
💡 Creator of World By Yourself, a digital infoproduct platform offering tools and resources for conscious and independent migration journeys.

🧭In 2024, Australia Channel went through a strategic transition and brand merge, initiating a new phase aligned with evolving market needs and digital positioning. While the original social media channels remain active, they are currently being redirected to FYME.

🔗 Instagram @australia.channel
🔗 Instagram @worldbyyourself
🔗 Instagram @fyme

🤝 Co-Founder of Casual Pro (formerly JobLookup)

A modern labour hire platform that connects immigrants with casual jobs in hospitality and events across Australia. The platform simplifies verified hiring and promotes safe, accessible work opportunities for newcomers.

🍰 Founder of Casa Cake

An artisanal cake brand rooted in nostalgic flavours and emotional storytelling — crafted to awaken memories and create connection through food. Focused on branding with soul and visual identity that delights.
🔗 Instagram @casacake.au

✨ Mission & Focus

I'm passionate about helping brands emerge with clarity, intention, and emotional impact. From strategy to storytelling, from visuals to customer experience, I work to build businesses that matter and resonate deeply with the people they serve.

✅ Let’s connect

💬 Want to collaborate, co-create, or work together?
📩 Send me a message*