Hello, I’m Florine Eppe Beauloye, an award-winning Belgian entrepreneur in Dubai.

You can think of me as the multi-hyphenate, chic-geek in stilettos, balancing speaking, writing, mentoring and digital marketing.

I am the founder of mOOnshot digital, a boutique creative and digital marketing agency for lifestyle and luxury brands. I am also the founder of Luxe Digital, a digital luxury media for modern affluent consumers and Worthbury, a premier visibility platform and the world's finest directory of luxury leaders worth knowing.

I am the author of the book “Shine: Digital Craftsmanship for Modern Luxury Brands” praised by industry leaders from Google, LinkedIn, Facebook, The Wall Street Journal and more.

You will also find me as a regular guest speaker at universities, international events and conferences.

I was recognised as one of Asia’s Top 50 Women Leaders by CMO Asia magazine and The World Brand Congress.

Prior to starting my own businesses, I’ve held various leadership positions throughout Europe and Asia, from TV Journalist to PR Manager to Head of Marketing for international B2C and B2B brands.

When I need to disconnect, I turn off data roaming and roam the world instead.

If you want to dive deeper into my world, follow me on all my social media below.