Alexa Bale

Only gorgeous will do! A-Line skirts, beautiful dresses, funky pants. We've got it all going on. FREE SHIPPING Australia wide - all orders.

What better way to start a dress store than with your best friend! Nicole and Christine have been the very best of friends since meeting in the hallways of school back in the '80s.

"I still remember like it was yesterday. I was walking out of a class as Nicole was walking in. She told me that I looked like Robert Smith from The Cure. At the time she couldn't have given me a bigger compliment if she'd tried. From that moment on we were virtually inseparable."

Four children between us and living two states away from each other times haven't changed much. We had toyed with the idea of working together for a while, but it wasn't until Flounce was born that things really came together.