Justin Foster believes that love never looks away.

After many years as a brand coach, this belief inspired him to co-found Massive, a coaching practice dedicated to supporting CEOs and founders who are called to use their status and brand to take on systemic change. Along a journey that began on a cattle ranch in eastern Oregon, Justin has spent two decades providing unconventional and often heretical strategic coaching to leaders in every sector and industry.

Utilizing a combination of wisdom and wit, Justin is adept at translating what the souls of leaders are trying to express to the world. His gifts of strategic intuition and mastery of language have built his reputation for always uncovering the perfect words to say in any situation. His love for language extends beyond the business world as a poet, essayist, and songwriter - and as the published author of four books. Justin is a sought-after international speaker noted for his directness, pithiness, and folksy style of speaking. He is a vocal advocate for neurodiversity, conscious masculinity, and mental health.

In his coaching, writing, and speaking, Justin seeks to inspire others to go inward, embrace the mystery, and show the world who they truly are. Justin lives in Austin, TX with his partner and their son and also has two grown children and two grandchildren. He loves deep conversations, great coffee, good bourbon, and real country music.