I’ve loved stories ever since I was a child. Many years later, I fulfilled my dream of studying advertising and marketing so that I could pursue a career in this field. I am a communications and marketing expert who is passionate about my work, with over 24 years’ experience. After spending 14 years in the marketing department at Toyota Spain, the last two as General Manager of Marketing and Public Relations, I returned to the agency side as Managing Director of the Contrapunto BBDO office in Madrid. I currently run the Club de Creatividad (c de c). I enjoy continuous learning with the aim of better understanding the behaviour of society and the market. I have completed the International Seminar on Digital Transformation at the Harvard RCC (Cambridge, USA) and am part of the 11th cohort of the Dibex (Digital Business Executive Programme) run by ISDI in Madrid. In addition to having taught on the Master’s in Transmedia Communication at UNIR, I regularly give lectures at various universities.

I am the author of the foreword to Marketing 4.0, one of the latest books by Philip Kotler, considered the father of modern marketing. Some achievements: I was a finalist in the Eficacia Awards for Best Professional Under 41 in 2018 and 2019, and I ranked second on the list of Spain’s most admired marketing professionals according to the 2019 Agency Scope survey. I have served on the judging panel for various awards, including the Ondas Awards and the Eficacia Awards. I was named Best National Advertising Director in 2014 by the readers of Control magazine.

I approach everything I do with passion.