Francis Plevoks

Francis Plevoks is the Sports Partnerships Director at Karvo Athletic Partners, where he leads the development of a commercial partnerships platform designed to integrate athletes, brands, and capital within emerging and niche sports markets.

Based in Riga, his work involves the following key accomplishments and strategic functions:

Commercial Ecosystem Design: Developed performance-driven partnership models that move beyond traditional sponsorship, focusing on scalable, long-term commercial structures.

Strategic Deal Flow: Established and activates networks across athletes, rights holders, and investors to generate and manage qualified deal flow.

Framework Development: Structures athlete-led brand activations and multi-stakeholder commercial agreements, including sponsorship aggregation frameworks.

Market Expansion: Identifies high-growth sports markets and implements scalable solutions to unlock measurable value for stakeholders.

Revenue Operations: Oversees commercial strategy and partnership negotiations, ensuring execution frameworks align with sustainable revenue generation.