After extensive experience in programming multimedia appliances and applications, Francesco joins Orchestra, a leading Italian multimedia development firm, in 1996. As Technical Director he pushes Orchestra’s shift to the Web without losing touch with offline multimedia technologies. During Orchestra expansions he directly follows all most important clients, such as Ferrari, Corriere della Sera/Gazzetta dello sport, Libero, Novartis. Following Orchestra’s acquisition by FullSIX in 2000, Francesco becomes Chief Architect in the Technology Department in FullSIX, being in charge of development, deployment and ongoing consulting assignments for some of the most prestigious FullSIX customers, including Ing Direct, Barilla, Cofidis, Pirelli, Sky and H3G. Leads FullSIX technology research initiatives dealing with new digital channels (mobile, wireless, podcasting, bluecasting…) and cutting-edge technologies. A founding member of the Italian SQL Server User Group and UGI.Net User Group, his areas of expertise include both Microsoft and Java “worlds”, mobile, and wireless. Today as Chief Executive Officer of Softec S.p.a. he's leading both business, creative and technology department.