francesco marascia

Consultant in Toronto, Ontario, Canada

I am a data-driven consultant with over a decade of experience developing and implementing business strategies through process improvements and marketing campaigns for a broad range of industry sectors. Specialized in integrated strategies, digital technologies and building relationships to deliver business growth.

Summary:

✔ Vast experience implementing Omni-Channel strategies, including CRM/CMS sourcing and implementation, Analytics, Web Design, E-Commerce, SEO, SEM, PPC, Social Media, Link Management, Google AdWords, Display campaigns, Email campaigns, UX / UI, Content Generation, Event Management and Video Production.

✔ Proficiency in business consultation for companies, cost development, budgeting, process mapping and improvements, business plans, financial planning and forecasting, compliance, competitors and market analysis.

✔ Experience across verticals: Retail, Wholesale, Manufacturer, Not-for-Profit and Professional Services.

✔ Over 10 years of experience in B2B negotiations and corporate accounts for different industries. Recognized for a keen ability to develop strong client relationships and team development to communicate and motivate team members to enhance strategic goals.

✔ Extensive experience developing marketing solutions, including market segmentation, sales cycle.

✔ Review of content and marketing materials for compliance with rules and regulations as well as compliance with brand standards.

✔ Multilingual: Fluent in English, Spanish, and Italian.

  • Work
    • FTMP consulting
  • Education
    • Rotman School of Management