Francis Barassi

Francis Sedgwick Barassi was born in Tucson, Arizona, on January 11, 1967. Growing up in the diverse atmosphere of Tucson, he was exposed to a myriad of cultures and perspectives that fostered his curiosity and interest in the world around him. This multicultural environment played a significant role in shaping his outlook on life and fueled his passion for learning about global dynamics. From an early age, he demonstrated a strong interest in technology and business, setting the stage for his future career success.

Francis pursued his higher education at Georgetown University's School of Foreign Service, where he earned a Bachelor of Science degree. His studies focused on international relations, providing him with a comprehensive understanding of global political and economic systems. This academic foundation was instrumental in shaping his analytical skills and his ability to navigate complex international issues. Determined to enhance his expertise further, he later attended Thunderbird School of Global Management, where he earned an MBA in International Management with distinction. This advanced degree equipped him with the necessary skills to excel in the competitive field of international business.

Throughout his illustrious career, Barassi has worked across three continents: South America, Europe, and North America. His extensive international experience has been complemented by his fluency in English, Spanish, and Portuguese. This linguistic proficiency has been a critical asset, allowing him to communicate effectively with diverse teams and clients. His ability to bridge language barriers has fostered strong business relationships and facilitated seamless operations in various regions. His passion for international affairs and his commitment to understanding different cultures have been central to his professional achievements.

Francis Barassi began his professional journey at Xerox Corporation in 1995, quickly proving his capabilities in various roles. As the Program Launch Manager for Latin America, based in Mexico City, he successfully introduced the Xerox Expense Management System (XEMS) across critical Latin American markets, including Argentina, Brazil, Chile, Colombia, Mexico, and Venezuela. His strategic initiatives led to significant market penetration and revenue growth for Xerox.