I’m a Research & Consumer Insights Director with more than 30 years of experience at the intersection of consumer behaviour, research, data, media and marketing strategy.

I help turn research and data into insights that support better marketing, communication and media decisions.

My work has evolved alongside the industry — from traditional market research and media measurement to digital, data science, data governance and, more recently, AI governance and responsible AI adoption.

I’m particularly interested in understanding what people do, why they do it, and what that means for brands.

I believe the real value of data is not in having more information, but in using it to make better decisions.

Research tells us what is happening. Insights help us understand why. Strategy turns that knowledge into action.

[email protected]

[email protected]