F. Randall Farmer

Social Product Design Catalyst in Oakland, California

Listen to my podcast

My areas of expertise:

• Three decades of product and platform innovation in social, mobile, and gaming

• Sr. Product/Platform Designer who is fluent in software engineering techniques and constraints.

• Decades of demonstrated ability – in product and executive leadership positions ranging from startups to Fortune 100 companies - to help others think through strategic decisions, helping one process and unpack the complications and identify and think clearly about the core issues at stake.

• Industry Leadership - published books [Reputation], public presentation, standards leadership [co-creator of JSON], and IP [patent] creation.


Cohost of the Social Media Clarity podcast, I helped invent online places (also known as Social Media), and have consulted on building social product strategies.

I know what makes them work or fail, and wrote Building Web Reputation Systems to help.