Frank Sullivan

Frank Sullivan's skillset is comprehensive and ever-expanding in a world of rapidly evolving business needs. His expertise includes strategic planning, product development, merchandising, brand and category management, leadership and coaching teams, and resource structuring. He excels in cross-functional alignment, relationship management, OKR development, partner licensing and promotion, business analysis, cost reduction, setting KPIs, forecast planning, tradeshow leadership, UX enhancement and scaling, customer funnel optimization, consumer testing, and more. Equally important, he possesses excellent written and verbal communication skills, which are vital to the smooth functioning of any business. Sullivan's multifaceted skillset and dedicated approach make him an invaluable asset in today's complex business environment.

With a career spanning decades in the corporate world, Frank has honed many specialties, demonstrating his prowess as an accomplished business leader. His expertise touches upon various facets critical to any business, such as customer optimization, catalyzing growth in different categories, and opening doors to new markets. Along with a deep understanding of category management, devising business strategies, product development, and partner execution, he has shown his knack for guiding sales teams and fostering cross-functional alignment.

Sullivan's knack for pricing strategies, customer segmentation, and blueprinting product launch plans have been integral to his success. A cornerstone of his approach is building and sustaining robust relationships underpinned by clear expectations, data-backed recommendations, and open communication.