Fraser Monk

In addition to Fraser Monk's 25+ years of experience and passion for extraordinary creative he also shares a passion for incisive research in combination with both digital and traditional media.

Fraser Monk admittedly believes in being a part of an agency that has a unified, top-down, unwavering commitment to great creative that never strays from the vision of the assignment. In such environments the ability for an agency to utilize robust professional experiences to help shape and grow the skills of an enthusiastic creative team becomes a natural process.

Tasked with establishing a U.S. branch of the London ad agency Geoff Howe Marketing Communications, Fraser worked diligently to establish an agency-wide mindset which understood that creative is not based upon one’s position. Everyone should have a voice. The trick, as a leader, is to cultivate an ethos that instinctively nurtures those creative sparks, igniting roaring, passionate fires in every team member.