Fraser Schad

Marketing professionals must understand their customers, their products, and their competitive marketplace when developing strategies to attract new business and retain existing clients.

My analytical and quantitative approach to marketing combines the frameworks I learned during my MBA and engineering degrees, and has developed through over ten years of work experience that has spanned multiple industries including financial services, telecommunications, and manufacturing.

My ability to think ahead, test new ideas, align teams, and share a laugh - is what sets me apart.

Much of what I do goes into confidential boardroom presentations, but below are a few examples I can share from projects I've been a part of:

'Start Your Engines' an article I wrote on the impact of ever increasing processing power within financial risk management

'Towards Active Management of Counterparty Credit Risk with CVA' a white paper aimed at highly quantitative risk professionals that I edited to suit a broader audience and created many of the explanatory diagrams

'Middle Market M&A: Data room usage indicates uptick in activity' an article by Joel Lessem for Financier Worldwide that I edited