Abidemi Freda Aboluwodi is the Creative Director of FredaFaces. With an LLB degree in Law, Bidemi decided to pursue her lifelong dream of making people look stylish and beautiful. Bidemi trained at one of the most prestigious beauty schools in Nigeria "House of Tara International ".She later became a certified tutor at the same institute.
Having worked with many professionals,Bidemi has creative ability which she utilises in bringing out immaculate looks in people irrespective of their backgrounds.
FredaFaces was a baby project that eventually became a company in 2009, Bidemi has trained over 400 students who successfully completed their professional make-up artist diplomas. She has supervised several bridal makeup assignments, worked with famous Nollywood actors and actresses in the make-up industry. She is skilled in all aspects of cosmetology training for groups and individuals, including seminars and classroom coaching.