Quebec City, Quebec, Canada
I am a marketing & communications expert specializing in tourism, mobile & loyalty fields where I offer services in strategic planning, branding, sponsorship and social media expertise. Since early 2012, I offer in-house training, public speaking and consulting services to various clients in the travel and hospitality industry.
Up to November 2011, I was Vice-President, Marketing, Sales and Communications during 3 years for Le Massif de Charlevoix, a great destination project one hour east of Quebec City, Canada. This innovative development encompassed my biggest passions in the hospitality business: mountain sports & skiing, rail travel and off-the-beaten track lodging.
I have 19 years experience in the international tourism industry, spanning business development, loyalty marketing, branding, strategic planning, communications and public relations. Working in various Club Med resorts in the Caribean, in ski resorts in Chile, Japan and Colorado, and in recent years at Tremblant and VIA Rail Canada, the country's national passenger rail company, I have gained a deeper understanding of the tourism industry, at provincial, national and international levels. And with the advent of social media and mobility, I find we have entered into a whole new social paradigm, where a different mind set will be required for success.