Frederic Kaplan is the founder and CEO of OZWE, a company that designs and produces innovative interfaces, consumer electronic products and digital publications. He is also the supervisor of a research team of the CRAFT laboratory at the Ecole Polytechnique Federale de Lausanne (EPFL). He graduated as an engineer of the Ecole Nationale Superieure des Telecommunications in Paris and received a PhD degreee in Artificial Intelligence from the University Paris VI. Before coming to Switzerland, he worked ten years as a researcher at Sony Computer Science Laboratory contributing in particular to the AIBO robot. His life-long scientifc objective is to found a new "science" of our interactions with everyday objects. To progress towards this goal, he collaborates regularly with psychologists, neuroscientists, designers and architects. His researches have been published in international scientific journals of these different fields. He authored several popular science books in French and English. He is also the chief editor of a multidisciplinary journal publishing leading edge research in the science and technology of embodied autonomous systems. His inventions and devices have been exhibited in several museums including the Centre Pompidou in Paris and the Museum of Modern Art in New York.