Frederick Tadeo

GenAI Creative Lead in Dubai, United Arab Emirates

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I am Frederick Tadeo, a GenAI Creative Lead based in Dubai.

Twenty years in digital creative across Leo Burnett, Publicis Groupe, and ARC Worldwide. Work recognized at Cannes Lions, Dubai Lynx, The FWA, MENA Cristal, and the Effies.

My focus now is AI Craft over AI Use. Learning the tools as a real skill, not wearing them as a badge.

I write about how creatives are living through the AI shift.

Read the thinking at stirmind.com