California, United States

Gary Lockwood (Freehand Profit)


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Gary Lockwood (Freehand Profit)

ARTIST/DESIGNER/ILLUSTRATOR: [Hip-Hop head / sneakerhead]

"Difficult takes a day, impossible takes a week." - Jay-Z

*- known for destroying coveted kicks in order to make gas masks from them.


Gary Lockwood aka Freehand Profit came up in the DMV area as a lifelong artist with a passion for Hip-Hop, graffiti, sneakers and art. In 2005 he graduated from the Corcoran School of Art & Design with a Bachelor's in Fine Arts.

In 2006 he made his move to LA to pursue his dreams of art, design & music. Some folks call it persistence, some call it stubbornness; whatever you call it Freehand Profit continued to push forward and in 2010 he began his daily creative project - MASK365. In the search for new materials he began creating gas masks from deconstructed sneakers.


My first passion has always been art but Hip-Hop became my mistress. She first tempted me in grade school with Snoop Dogg’s ‘Doggystyle’, in middle school she introduced me to graffiti and emcees/rappers like Bone Thugs N Harmony and Busta Rhymes, in high school Method Man & Redman sealed my allegiance to the beat of Hip-Hop. In 2001, when I arrived at Corcoran College of Art & Design, I set my mind to exploring and expressing the visual languages of Hip-Hop beyond graffiti.

After earning my BFA in 2005 from the Corcoran I moved to LA chasing those Hip-Hop dreams. In 2010 I began a year long creative project inspired by Noah Scalin’s ‘Skull-A-Day’. It was called MASK365 and every day for a year I created/drew/assembled/designed/painted/sculpted a mask and published the work through my site: This creative gauntlet forced me out of my comfort zone and a few months into the project my hunt for new materials led me to tear a Gucci handbag apart at the seams only to reassemble it into a functioning gas mask/purse. The finished work clearly held the key to unlocking my next body of work, but I knew and cared very little about handbags. I wanted to work with materials tha

  • Work
    • Freelance Designer & Exhibiting Artist
  • Education
    • Bachelor of Fine Arts from Corcoran College of Art & Design