About Me

I am a Head of Marketing with 9+ years of experience in building integrated brand ecosystems, creative direction, and full 360° campaign management.

My work blends strategic thinking with creative execution to develop brands that are consistent, relevant, and performance-driven.

I led strategic marketing direction and coordinated 360° online & offline campaigns- from integrated communication and events to brand activations and special projects.

I handle full vendor and budget management - from consolidating proposals to coordinating media communication, drafting and reviewing contracts, annexes, and addendums, and ensuring compliance with internal procedures and legal standards.

I develop and coordinate creative briefs for advertising and digital agencies, defining the concept, strategic messaging, and visual direction for integrated, brand-aligned campaigns. Together with digital teams, I oversee the editorial plan and social media communication, ensuring coherence, KPI alignment, and real community impact.

I monitor performance through traffic analysis, comparative evaluations, and continuous optimization.

• Marketing Strategy & Integrated Campaigns
• Brand Positioning & Brand Activations
• Digital Marketing & Content Ecosystems
• Creative Direction & Visual Identity
• Market Research & Consumer Insights
• Legal & Contracts
• Team Development
• Performance Marketing & ROI Optimization
• Communication Strategy & Reputation Management