Fuel Me

Business in Waikato, New Zealand

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Fuel Me is an online sports store in New Zealand, aimed at providing the country's endurance athletes with the ultimate in sports nutrition and training gear. Whether the athletes train as a runner, a swimmer, a triathlete, a cyclist or a multi-disciplinary sporter, they can find the full range of their needs met at Fuel Me.

Operating since 2006, the company prides itself on having the biggest range of endurance gear available in the country. They offer savings on quality, well-known brands for every kind of athlete in New Zealand, shipped directly to their doorstep for the ultimate convenience. As they say, "it's what we do. We eat, sleep train, live endurance".

Aside from the traditional sports equipment, athletes can also purchase health nutrition products to fuel their bodies while going about their day to day lives. High performance comes from a well-balanced nutrition, combined with training hard and smart, so athletes can access all of the vitamins they need to keep in tip-top both in and out of the gym.

Additionally, specialist athletes can pick up their equipment from Fuel Me. Ultramarathon runners can access running gear alongside sports GPS and tracking equipment, and triathletes need not look far for the sports energy gels to keep them going through the long haul.