I’ve served as Chief Experience Officer at Selina and Chief Digital Officer at FHB Group, as well as Chief Marketing Officer at Hablax. Earlier in my career, I worked as a Sales Funnel Specialist and Scrum Master at Altan Redes for Nemi.tel.

More recently, I’ve led marketing and brand experience as CMO at Rummet, a top real estate agency based in Sierra Gorda, Mexico City, and currently serve as Chief Experience Officer for RealTurf Mexico and Spain, overseeing its local brand El Rey del Pasto. One of my proudest projects is the development of RealTurf’s global Shopify store — recognized by PayPal Mexico for its innovation and quality.

At Playoutkids, I served as Chief Growth Officer, where I built a high-performance growth engine from scratch in just a few sprints, integrating CRM, conversational flows, automation, and performance-driven media into a unified agile ecosystem. This initiative drove significant, measurable revenue growth and established a scalable foundation for sustained expansion.

My focus today is on reshaping how we build and grow businesses, driving innovation, digital transformation, and future-oriented strategies. Artificial Intelligence plays a central role in my work, enabling smarter decisions, greater efficiency, and deeply personalized customer experiences

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