Gabriel René

During my first years in the advertising industry, I was a photographer, graphic and web designer. Later, I focused on art direction for traditional advertising, consequently merging into the digital realm during the social media revolution.

For the last 7 years, I've been leading small digital agencies through the establishment of process structures, billing standards to maximize profitability, talent spotting, and development, as well as supervising the quality of execution. In 2011, I co-founded a digital agency with a $30k yearly contract and 2 employees. 2 years later, we were a fully functional 10 employee operation with more than $800k in revenue.

Explorer Media hired me in 2013 to develop and manage the operation of a new digital agency to service the Puerto Rico Tourism Company, Department of Economic Development, Transportation Authority and several political campaigns. During this time, we created award-winning digital strategies for public and private organizations, as well as political campaigns in Panamá, México, Puerto Rico and the USA.

At Infopáginas, a digital marketing services provider for SMB's, I was tasked with specific objectives for their 3,000 client base and 100 employee operation: create a new agency structure to serve large budget clients; implement and enforce the use of new CRM (Salesforce); implement, track and enforce KPI’s and employee productivity standards; improve quality of SEM and social media campaigns; improve overall quality of all the products offered by the company (websites, video/photo production, google/facebook ads); and develop effective campaigns for internal products. Results: Successfully implemented use of Salesforce and developed product and employee productivity dashboards. Improved quality of SEM CTR by 100% on +300 campaigns and Facebook Engagement by 300% on +150 clients. Increased downloads of loyalty app by 200%, reducing cost per conversion from an average of $2 to 65¢.