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He is one of the founders of the net-art group epidemiC (http://epidemic.ws/) and of Angelica Festival (http://www.aaa-angelica.com/).

With the group epidemic he presented to the 49° Venice Biennale Exhibition "biennale.py", the first computer virus/art work.

Since 1993 he worked as copywriter with advertising companies: STZ with Fritz Tschirren and Hans Suter, Leo Burnett, Euro RSCG, BGS and, as free lance, with Publicis Italia, Publicis Conseil Parigi and Saatchi & Saatchi London.

During the two-year period 2006-2008, he was creative director with Publicis Roma.

In recent years, he has worked for National Geographic Channel, FOX Channel, Nike, Y & R Roma and the National Council of Notaries.

He developed advertising campaigns for several customers, among which are: Rum Pampero, RAI, Renault, iGuzzini illuminazione (lighting), B&B Italia, Boffi, Ass. Beni Culturali della Regione Siciliana (Dept. Cultural Heritage of Sicily), Aperol Soda, Coca Cola, Comune di Roma (Rome Municipality), Finmeccanica, Salone del Mobile di Milano, Consorzio del Prosciutto di Parma, Vortice, Toyota.