Galina Shmeleva

I'm a Partnerships and Business Development consultant experienced working with high growth SaaS B2B companies in HR tech, Future of Work, Martech and Edtech and special focus on partnering with Venture Capital/Private Equity firms. My goal is to help tech companies leverage Partner-Led-Growth and build mutually beneficial strategic partnerships in the US market that create new revenue streams, amplify market reach through co-marketing initiatives, contribute to the growth of their customer base and drive innovation.

I bring a unique blend of strategic insight, industry knowledge, network, and relationship-building expertise backed by over 8 years of experience in Communications and PR working with companies like IBM, HSBC and Duolingo.

As a Partnerships and BizDev professional I spent last few years working with tech startups and digital marketing agencies on building different types of partnerships (channel, referral, reseller and managed services partnerships) with fast growing companies like Hubspot, Demandbase, Conversica, Callrail and others. Having been immersed into Silicon Valley tech community, I have experience driving leads through email outreach campaigns, my personal network, industry communities and tech events (SaaStr, TechCrunch Disrupt, tech meetups, startup Demo days).

Here's what I can do for your company:

• Partnership Strategy Development: I develop partnership strategies in alignment with business objectives, which includes market trends assessment, identifying Ideal Partner Profiles, crafting GTM strategies for partner programs etc.;
  
• Collaboration Facilitation: Leveraging my extensive network and industry relationships, I facilitate introductions to potential partners, industry experts, influencers and strategic advisers;
  
• Partner Management: Based on business goals and in close collaboration with sales, marketing, product and customer success teams I plan and execute activities in partner evaluation, outreach, negotiation of partnership agreements, deal closing, onboarding, enablement and support.
  
• Partner co-marketing: Creating strategy for different co-marketing programs with partners including crafting PR activities and case studies, organizing webinars, online and offline events, producing customer/partner testimonials, etc.
  
• Client Acquisition and Retention: I design and implement effective client acquisition and retention strategies through events, email outreach, discovery calls, organizing product demos and closing deals.