Customer Centred Design | Service Design | UX Design | Innovation | Deep Research Skills | Workshop Facilitation | Qualitative Research |Quantitative Research | UX Research | Designer | Team Builder | Project Leader | Strategic Thinker

People say being curious is a bad thing, but finding out what people are doing and why they might be doing it has always been part of my DNA. I wouldn't call it 'sticky-beaking' per se, but I've always liked to keep my eye on what is going on around me. Curiosity doesn't kill the cat, it makes the cat a natural researcher.

What 'makes my day' is exploring how things, people, and societies tick. It's what prompted me to study Psychology, with a good smattering of Anthropology and Sociology in the mix. It brought me to a career in research, where I have been using this natural curiosity to explore markets and categories both in Australia and abroad. And it continues to motivate me today as I explore and develop new methods to make sure our thinking keeps moving forward.

My approach is to understand the broader context of people, from the cultural drivers and context; to the emotional (system 2) factors guiding people largely without their knowledge, as well as observing and understanding their actual behaviour. For me, qualitative research must always go beyond 'just asking people why' - and I use a bricolage of methods to get as close as I can to the consumer truth.

I bring with this experience working with some of Australia's biggest brands on translating these 'consumer truths' into business action and importantly business results.

I look forward to connecting with research thinkers, marketing mavens, and strategy drivers. I love coffee and I'm always up for a chat!