Garrett Greene
Experiential Marketing - Operations Director in Dallas, Texas
I've been working in experiential marketing for most of my working life. Throughout my 12+ year career, I have seen my company grow from a 7-person boutique agency, to being part of the world's largest publicly traded agencies.
I have been afforded the opportunity to work with major brands such as The North Face, Gatorade/PepsiCo, Anheuser-Busch, Red Bull, Men's Health Magazine and Capital One.
I helped launch the endurance apparel category for The North Face. I have been a part of major athlete expeditions, specifically involving a The North Face sponsored athlete running 50 marathons in 50 consecutive days in 50 states (yes, I now have all 50 states checked off the list). I also had the opportunity to work on and travel with the same athlete as he ran 3,000 miles across the country for 75 days (40+ miles/day!) for a healthy active initiative for the Live! with Regis and Kelly Show.
I have developed a nationwide trail running series for The North Face (The North Face Endurance Challenge) consisting of everything from a 5K to a 50-Mile Course, and served as the Race Director for The Men's Health Urbanathlon, a 10-12 mile urban obstacle race held in major cities in the US. I've managed major event sponsorships and athlete ambassador programs for Gatorade, as well as major event sponsorhsips for Anheuser Busch.
I'm currently serving as the Operations Director for the Experiential Department at Publicis Hawkeye, a role which allows me to apply my skillset across all of our existing clients' accounts and potential new business opportunities.
In my spare time, I enjoy doing most things outdoors, but specifically hunting, fishing, snowboarding, hiking, mountain biking and running.