Gary Goh

Gary has a decade of working experience in the field of marketing communications and brand management, with 8 years specializing in the luxury retail industry. Currently, he is the Director of PR and Strategy at Word of Mouth Communications, a public relations consultancy specialising in fashion, beauty and lifestyle industries.

In 2013, Gary headed the marketing department at Norbreeze Group, overseeing all regional marketing and communications plans for Pandora, Cath Kidston, Philip Stein, Bering and Timberland (timepieces). He was instrumental in the conceptualisation and management of the successful launch of popular U.K. brand, Cath Kidston in Singapore and Malaysia.

Prior to Norbreeze Group, Gary spent over 6 years with Aspial-Lee Hwa Group, spearheading numerous memorable campaigns for Goldheart Jewelry. From re-branding exercises and social media activations to rejuvenate the 40-year old brand; to tactical sale campaigns and collection launches, Gary has developed a stellar reputation for himself in the Singapore jewellery industry. In 2010, Gary was appointed the coveted position of Chairman and spokesperson for Singapore JewelFest, Asia's most prestigious jewellery festival. He was re-appointed as co-chairman for Singapore JewelFest in 2012.

Gary also served at the Singapore Health Promotion Board where he managed multi-million dollar marketing campaigns, driving public awareness and behavioral change amongst Singaporeans. He also worked at Saatchi LAB, a business division of Saatchi & Saatchi Singapore, where he developed his passion for advertising and brand management.

Gary graduated from the University of Canberra, Australia, with a Master of Marketing Communications and a Bachelor in Professional Communication (majoring in advertising and marketing).