Gary Szenderski is a branding specialist, internationally acclaimed as an expert on the subject. Gary frequently speaks and writes on the topic of emerging brands and companies in transition – Brand or line extensions, new products or markets, going public etc. He conducts planning and marketing seminars for all size companies facing change related issues. In addition, Gary provides stories & inspiration for a changing world through his weekly newsletter and two books on the subject of change. Gary is the recipient of the Distinguished Instructor Award from the University of California in Irvine where he teaches marketing and branding.