Gathan D. Borden

I am the Director of Brand Marketing and Advertising for the Louisville Convention & Visitors Bureau. In this role, I am responsible for the overall advertising, branding, marketing and social media strategies for the city of Louisville in regards to travel and tourism. As a speaker on behalf of the city of Louisville, I speak to local organizations and associations on the importance of tourism and how the Louisville Convention & Visitors Bureau economically impacts the community. I also frequently speak on the topic of social media and its application for everyday use by businesses, both small and large.

I received a Bachelor’s of Business Administration with a double major in Business Management and Business Marketing from the University of Kentucky in 2001, and in May of 2009, I received my Master’s of Business Administration at Webster University. I stay active in the commmunity as a Board of Directors member and the Executive Committee member for both the Metro United Way and the American Advertising Federation of Louisville.

In 2011, I was listed as a “Top 40 under 40” recipient by both CONNECT and Rejuvenate magazines, as one of the hospitality industry’s up and coming future leaders. I've been featured in the Who’s Who in Black Louisville publication, honoring the city’s professional, community and civic leaders, and in 2008, he was awarded the “Hot Ten Award” by the American Advertising Federation of Louisville, given annually to the top 10 local advertising professionals under the age of 30 in Louisville.