Greg Matthews

Principal and founder in Austin, Texas

Greg Matthews

Principal and founder in Austin, Texas

Visit my website

Follower of Christ. Baseball. Bourbon. Healthcare + Data & Analytics + Strategy.

I'm dedicated to data-centered innovation in healthcare, supporting any work that helps to improve healthcare & to make good health more accessible to more people.

I'm a strategic advisor to dozens of the largest and most successful healthcare companies in the world, including hospital systems, health insurers, pharma/biotech manufacturers, medical device companies, health IT companies, and consumer health companies. My ultimate goal is to elevate the dialog between all the players in the health ecosystem, resulting in better health outcomes for patients and populations. While at W2O, I created MDigitalLife, the world's first platform built to understand the online behavior of doctors, patients, caregivers and other stakeholders in the health ecosystem.

I'm a regular public speaker, and my work has been featured in numerous top-selling business books by authors such as Charlene Li (“Open Leadership”); Bill Taylor (“Practically Radical”) and Larry Weber (“Everywhere.”) and in publications such as Health Affairs, Business Insider, KevinMD, MedPage Today, MedCrunch and Medical Marketing and Media. In May 2018, I was the winner of both the Innovation Catalyst award (Medical Marketing & Media Magazine) and the Elite Tech-Know Geek award (PM360 Magazine). I host the DataPoint healthcare data & analytics podcast on the TouchPoint Media Network, and am a member of the advisory board for both the Mayo Clinic’s Social Media Network and the South by Southwest (SXSW) interactive conference.

My clients have included Amgen, 23 and Me, Kaiser Permanente, Genentech, GE Healthcare, MD Anderson Cancer Center, Roche, Pfizer, Novartis, Sanofi Pasteur, Johnson & Johnson, Merck, Surescripts, Availity, Duke Health, Qualcomm Life and Aon.



Health-related data integration & analysis

Physicians Online Behavior

Consumer experience in health

New product innovation and development

  • Work
    • HealthQuant