Greg Matthews

Managing Director, MDigitalLife in Austin, Texas

Greg Matthews

Managing Director, MDigitalLife in Austin, Texas

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Follower of Christ. W2O Group. Baseball. Bourbon. MDigitalLife founder; Advisor to the Mayo Clinic Social Media Health Network and to SxSW health.

Greg Matthews is dedicated to the study and strategic evolution of online healthcare communications and is the creator of MDigitalLife: Understanding, engaging and activating the online health ecosystem.

As a managing director at the W2O Group, Matthews is a strategic advisor to dozens of the largest and most successful healthcare companies in the world, including hospital systems, health insurers, pharma/biotech manufacturers, medical device companies, health IT companies, and consumer health companies. He also does extensive work with physicians and senior executives to help them to activate their online networks in a safe, responsible and effective way. His ultimate goal is to elevate the dialog between all the players in the health ecosystem, resulting in better health outcomes for patients and populations.

Matthews is a regular public speaker, and his work has been featured in numerous top-selling business books by authors such as Charlene Li (“Open Leadership”); Bill Taylor (“Practically Radical”) and Larry Weber (“Everywhere.”) and in publications such as Health Affairs, Business Insider, KevinMD, MedPage Today, MedCrunch and Medical Marketing and Media.

Matthews serves as an advisor to the Mayo Clinic’s Social Media Health Network & the South by Southwest Interactive Conference (SxSW). His client list includes Amgen, 23 and Me, Kaiser Permanente, Genentech, GE Healthcare, Roche, Pfizer, Novartis, Sanofi Pasteur, Johnson & Johnson, Merck, Surescripts, Availity, and the MD Anderson Cancer Center.

  • Work
    • W2O Group