Lorena is an Industrial Designer born in Mexico around the 80's. After completing her major studies in 2005, she worked as a jewelry designer. In 2008 she moved to Argentina and studied Metalsmith, where her love for jewelry became her biggest passion, the ideal medium for blending art, functionality, and her obsession for meticulous things.
In 2010 she founded GEMAGENTA, where she displays her handcrafted jewelry and illustrations. Going from neat geometry to nature inspired, her muse and style flows freely according to the story she wants to tell.
Currently living in Amsterdam, Lorena continues exploring the millenary art of jewelry making.