Gemma Rubio Rodrigo

“Communication is my fuel, and behavior is my motto”.

Gemma is a visionary strategist with a deep understanding of communication strategy, neuroscience, and neuromarketing. As the founder of Define The Fine and a founding member of the EduEmer Chair (University Pablo de Olavide in Seville), Gemma merges expertise from diverse fields to create transformative solutions for global brands. With over 20 years of experience, Gemma empowers visionary organizations by fostering lasting connections that drive sustainable growth and ongoing innovation.

Gemma shapes brand narratives, elevates organizational culture, and influences consumer behavior. Her strategic guidance enables organizations to achieve their goals and surpass expectations, making a significant impact in their respective fields and communities.

At Define The Fine, Gemma spearheads projects for international clients in both Spanish and English, focusing on communication, neuromarketing, and economic behavior. She cultivates her clients' ideas, assists entrepreneurs in forging robust brands, and establishes more impactful communication with their customers and brands. Gemma also imparts her wealth of knowledge by teaching Neuromarketing & Communication strategy to master's students and entrepreneurs across various business schools and Universities.

As a Registered Mentor, Gemma offers international guidance on strategy, business creation, branding, communication, and diversity. She is actively engaged in mentoring initiatives and shares her insights as a speaker at events focusing on communication, neuromarketing, entrepreneurship, diversity, and women's issues.

Gemma’s commitment to excellence, innovation, and strategic thinking makes her a leading force in her field, continuously shaping the future of communication and business.

Awards:

Role Model Women in Tech 2019 #WiTNL

Finalist Wintrade 2020 Awards - Category: Women in Marketing, Advertising & PR

Special Mention OpenExpo Europe 2023 - Startup Ecosystem

Título de Mujer Lider 2023 - Mujeres Lideres de las Américas y Fundación CD

Best Startup Mentor - Impact Leadership Global Award 2024

Woman Leader in Corporate Communications Global Women Leadership Awards 2024

Global Woman Power Leader 2024 - White Page International

Best marketing and media 2024 - Middle East Excellence Summit

Winner of the 2024 Great Companies Global Business Award