Genie Lutz

Consulting partner with 20 years of Big 4 experience working with a wide range of industry sectors focused on - delivering value from business strategy formation to execution.

Consulting experience enhanced by working in small family run media company for the past several years with the responsibility for strategic and transformational agenda, moving organization from a newspaper company to a multifaceted media enterprise.

Some successes include:

•Delivering 30% compound growth of user traffic over 5 year period for full range of digital channels- website, social media
•Designing award winning brand campaigns and sites,
•Launching new services and gaining new market share,
•Leading new product and services launches exceeding first year (and beyond) revenue projections
•Implementing ERP systems complete with full scale business process re-engineering

At the end of the day, if you are thinking about modifying your business strategy, or launching a new product area, or maximizing your digital brand footprint - I can make a difference and have a positive impact.

Specialties• Business Strategy
• Brand Strategy
• Social Media Strategy
• Marketing & Communications
• Product strategy
• Client relationship management
• Business process re-engineering
• Integrated campaign management
• Sales development and pipeline
• Project management
• Risk Management
• Knowledge Management
• Content Management
• Proposal and Business Development

You can find my website with case studies here.