Genevieve Santos

Beauty Marketer | Entrepreneur | Overall Game Changer.

Genevieve Santos is an award-winning entrepreneur, makeup artist, former job-hopper turned corporate beauty junkie.

Genevieve started her first business at age 17, creating a line of custom-made photo albums. While in college, she forayed into her second venture as a sales distributor for ARTISTRY, one of the largest direct-selling beauty companies worldwide. As a result, she became a self-taught makeup artist and skincare consultant. Her website, Gorgeousonthego.com, quickly grew from a blog about her business to a hub for beauty tips, product and event reviews.

With her talents in entrepreneurship, customer relationships, and marketing/PR, she has now taken her skills to the Marketing team at Lancome Paris, the leading cosmetics brand in prestige beauty. Additionally, she stays connected to the pro-makeup artist community as the Founder & Event Organizer of The NYC Makeup Artists Meetup Group, an online community for over 700 beauty professionals.

Genevieve graduated from The City College of New York (CUNY) in Communications (specializing in PR), and is a member of Cosmetic Executive Women (CEW), a beauty trade organization. She is also an active alumnus of the Network for Teaching Entrepreneurship (NFTE), which teaches entrepreneurship to youth.