Geoff Cook is a partner at Base. Working from New York, Geoff guides companies in their overarching business strategy, brand strategy, marketing, and partnerships. With an international perspective and proficiency in four languages, has been integral to the continued expansion of Base’s international reach.

He partnered with Base in 1998 to open the New York studio, one of the company's five studios. Throughout his two decades in branding, he has worked with amazing partners, his Base team, and best-in-class collaborators to create some of the world's most iconic brands: Apple, H&M, the NY METS, Bloomingdale's, Danny Meyer, Iconiq, The Huntington, Sentral, MILK, NeueHouse, JFK Terminal 4, the Museum of Fine Arts in Boston, The New York Times, Bal Harbour Shops, and countless others.

Geoff serves on the Creative Council at Waldencast and is a regular speaker at top business schools, conferences, and podcasts including The Defiant, Digital October and the NYU Hospitality Conference. He is also a mentor at the renowned tech accelerator, TechStars, and a contributor to Fast Co.Design and PSFK.