Geoff Cook is a partner and director of growth for Base. Working from New York, Geoff guides companies in their overarching business strategy, brand strategy, and marketing. He also oversee external affairs and public relations for the group, and with an international perspective and proficiency in four languages, has been integral to the continued expansion of Base’s international reach.

He partnered with Base in 1998 to open the New York studio, one of the company's four studios. Throughout his two decades in branding, he has worked with amazing partners, his Base team, and best-in-class collaborators to create some of the world's most iconic brands: the NY METS, Danny Meyer, Iconiq, FTD, MILK, NeueHouse, JFK Terminal 4, the Museum of Sex, The New York Times' Times Talks, NYCxDESIGN and countless others.

A member of the Board of Directors of Sentral, Geoff is a regular speaker at top business schools, conferences, and podcasts including The Defiant, Digital October and the NYU Hospitality Conference. He is also a mentor at the renowned tech accelerator, TechStars, and a contributor to Fast Co.Design and PSFK.