Geoff Arden

The story of Greencane started in 2009 when Geoff saw first hand the environmental destruction caused by the felling of a local forest for timber pulp.

“We grow trees for 15 to 25 years that end up as toilet paper,” said Geoff.

“It’s just wrong when you have a sustainable alternative like bamboo that takes just one year to grow. I launched Greencane as a choice initiative, it was never as much about starting a business as it was about providing a sustainable choice for everyday products like toilet paper and paper towels."

Fast forward to today when a full range of Greencane Paper products is available in New Zealand and the UK.

Geoff’s everyday mantra of “living lightly” is something that shapes his personal actions and guides the direction he sees for the future of Greencane Paper.