Educated in music performance as a symphonic French horn musician at Montclair State University in New Jersey, Geoff chose the track of management, becoming the General Manager of the Eric Hawkins Dance Company, Vice President of Marketing for Performance Marketing, Executive Director of the Polo Ambassador Series, Director of Special Projects of IMG (International Management Group), and Executive Director of the American GrandPrix Association. In 2001, he took a right turn down the industrial path, and built businesses with a technical and engineering focus.

At IMG, he created and executive produced the NBC and worldwide broadcast reunion of the Jackson Family, The Jackson Family Honors and USA Network's To The Ends of the Earth. He also organized special polo events in the United States, England and India through the Polo Ambassador Series with HH The Maharaja of Jaipur that included HRH The Prince of Wales and HRH The Sultan of Brunei. On behalf of the American GrandPrix Association, he produced the Mayor's U.S. Open Jumper Championship at the American Airlines Arena, broadcast on FOX Sports Net. Career highlights also include the sponsorship representation of the hundredth anniversary of the Nobel Awards and consultation to the City of Jerusalem for their 3000-year celebration.

Geoff packaged successful marketing programs on behalf of companies who were sponsors of sports and entertainment events, such as Ford Motor Company, Continental Airlines, Air-India, KLM, Audemars Piguet, Piaget, Concord, Bertolucci, Hewlett-Packard, Compaq, Acer, Snapple, Publix Super Markets, The Casino Association of New Jersey, FedEx, Mayor's Jewelers, Budweiser, Jaguar, and Land Rover. Client representation for sponsorship has included Yanni, The Rolling Stones (Latin America Tour), Gloria Estefan (Latin America Tour), The 3-Tenors, Emerson Fittipaldi and McCormack Motorsports.