George Dratelis

I have worked in the Internet media business for 14 years and the newspaper industry since 1997. My initial foray was the Virtual Cape Cod project - the first regional portal site for the Cape Cod tourism industry in 1995. After leaving this startup company I worked as an Internet consultant for companies in the Cape Cod and Boston area. I joined the Cape Cod Times in August of 1997 and was promoted to Online Advertising Manager in 1998. Cape Cod Online experienced significant growth in traffic and ad revenue along with recognition in the industry for having a comprehensive portal approach to the marketplace. Taking a cue from the NAA's white paper - "Saving Main Street" - I created a successful e-commerce shopping site. I participated in corporate Internet advisory committees and spoke at the NAA Connections conference and the E&P; Online Classifieds conference in 1999. In 1999 I was promoted to Corporate Internet Marketing Director for Ottaway Newspapers, Inc. and worked as a consultant to each paper to assist them in meeting their Internet development goals. During my time at Ottaway I was instrumental in numerous initiatives to enhance the Internet program including the implementation of online classifieds and verticals. One key initiative was bringing Ottaway into the Real Cities Network and the CareerJournal.com National Employment Network. I was featured in an Editor and Publisher interview in 2003 and served two terms as a member of the NAA's Digital Media Federation Board of Directors. I left Ottaway in 2005 and joined the Lee Enterprises Interactive Media department. During my time at Lee Enterprises I was involved in Web design, online community development, social networking prototypes, online video strategy and sales training. In July of 2007 I joined Adicio, Inc. as Director of Client Revenue Enhancement. My role is to help Adicio clients generate greater online advertising revenue. I serve as a judge for Editor & Publisher Magazine's EPpy Awards which honor the best media company websites. Specialties Online Revenue Program Development, Online Audience Development, Marketing, Sales Training, Web Design Consultant